Our story


The heartbeat behind Oak Meadow Kids was born out of a deep love for colour reminiscent of Mother Earth and all its beauty, whilst combining ethical and sustainable practices for our people and our planet.

My name’s Madeleine Lee, Owner and heart behind Oak Meadow Kids. My amazing Husband and 2 precious boys Oakie (age 2.5) and Soli (1) along with our beautiful dog Django are currently all living in our home on wheels. We are travelling where the wind takes us and running our family business whilst raising our boys. 

The creative process behind the business began when I was pregnant with my firstborn son, Oakie. Awaiting my newborns arrival I was overwhelmingly inspired by colours reminiscent of Mother Earth and began experimenting through Tie Dye. Before I knew it my unborn Childs fresh new whites were almost all Tie dyed.

Out of practicality I began to to sell a few items on Instagram thinking someone in my circle might enjoy a piece. Within minutes the items were snapped up and I was inundated with special requests from friends wanting custom made pieces. From here my passion and fascination with colour transcended into what my business is today.

As Oak Meadow Kids grew so did my love for garments and expanding my creativity. Hand-Drawn textiles became a strong love and within these garments each of the designs reflect inspirations & stories from our adventures. I want people to feel the love behind each creation and also understand how each garment is handmade by sharing the process and also sharing the story.

We as a family take great pride in knowing that Oak Meadow Kids values what’s good for humanity and our environment minimising our footprint on the earth while creating unique and beautiful clothing for little nature wanderers - it’s the lifeblood of my business and brings much joy!

With commitment to supporting a safe and nurturing environment for our production team and the implementation of ethical environmental practices, I am committed to keeping this a priority and the core of my business as Oak Meadow Kids moves into the future.

Follow our journey on the road to discover more of stunning Australia and let the inspiration overflow!

From our family to yours thank you.  xoxo

The Oak Meadow Kids Ethos

Oak Meadow is an ethical and sustainable children’s brand that celebrates mother nature. We make clothing for wild and free kids; the little ones who climb trees, play in the ocean and go to bed with dirty feet and happy hearts.
For the past few months we have been based in Indonesia to oversee every aspect of production and it’s been an enlightening and inspiring experience. I put my heart into each illustration, colour palette, fabric choice and design. Finding the best team to bring it all together in an ethical and sustainable way has been incredibly rewarding both personally and professionally. Indeed, it’s my greatest creative collaboration: creating eco-friendly clothes with a group of people who have fast become family to me.
I’m constantly seeking ways to improve - for the benefit of the earth and the kids who will, in years to come, take care of it. Oak Meadow Kids continues to grow but I’ll never forget the importance of staying true to myself and making the best environmental and ethical decisions for the planet, my staff and my customers.